SimpleMDM
SimpleMDM is a lightweight Apple-only MDM ideal for fleets under approximately 100 devices.
Verdict
// SimpleMDM is a lightweight Apple-only MDM ideal for fleets under approximately 100 devices.
SimpleMDM lives up to its name. It’s the right pick for a small Apple fleet — under a hundred devices, no MSP overhead, no need for advanced scripting or zero-touch provisioning beyond the basics. Outgrow that envelope and the cracks start showing in reporting, automation, and the kind of asks a CISO will eventually make.
For startups, small in-house IT teams, and developer-heavy companies with a few dozen Macs and iPhones, SimpleMDM’s ramp time and pricing predictability are the right trade-offs. The Munki integration is well-loved by mac admins who want a familiar pkg deployment model under a managed shell.
At 100+ devices, most teams either grow into one of the deeper Apple-only platforms or layer SimpleMDM with additional tooling for the gaps.
Specifications
- Best for
- Startups and small teams under 100 devices
- Pricing model
- Per-device, monthly; flat tiers
- Deployment
- Cloud-native (SaaS)
- Platforms
- macOS, iOS, iPadOS, tvOS
- Founded
- 2015, Minneapolis, MN
- API
- Public REST API
Strengths and watch-outs
- Easy to learn
- Predictable pricing
- Sensible defaults
- Limited advanced automation
- Reporting thins at scale
- No real-time agent
Notable features
- Easy to learn — short ramp time
- Predictable per-device pricing
- Apple Business Manager integration
- Custom attributes
- Munki integration
- Reseller / multi-tenant program
- Public REST API
- Scripts (recent addition)
- DDM support